Prism is VisionWare's data exploration and visualisation technology that enables users to perform in-depth tasks such as profiling, segmentation, targeting and personalisation on their operational data to achieve a greater insight into the characteristics of individuals and the groups they belong to.

Using Prism's ability to explore, analyse and visualise complex sets of data, organisations can easily identify and differentiate between relationships within data sets.  For example, by using Prism to identify the ethnic or age group split of a particular population, users are able to achieve a valuable insight into the specific needs, motivations and choices of that customer segment, which supports the organisation in targeting them.

• Provides a graphical representation of data, which may be held across disparate systems, in order to visually explore and manipulate this data, identifying relationships which may otherwise be unclear.
• A feature-rich user interface provides functions such as zoom, drag and drop and re-sizing, enabling easy navigation through findings.
• Actions can be performed to facilitate data investigation, including the ability to drill-down into a single record, focus on one area of interest or export a diagram to image file.
• Prism is delivered as standard within MultiVue Identification Server, and can also be embedded within operational applications such as CRM systems.

• Increased customer satisfaction as a result of having a better understanding of the customer base, therefore being able to ensure communications are highly relevant to the intended customer segment and are delivered in the most appropriate manner.
• Better informed decision-making regarding an individual and their family or group, and how they are communicated with through the ability to identify non-obvious relationships and perform tasks such as 'Householding'.
• Increased cost efficiencies as a result of reductions in 'avoidable' contact through the ability to restrict customer communications to only those which are relevant to that person.
• Ability to measure gaps between customer need and provision and adjust services accordingly, as a result of a greater insight into customer engagement.